The 6 Best Promotional Items To Give Away

More than 80% of consumers crave promotional items. If the of majority customers crave them, you need to ensure your brand is satisfying this craving! The last thing you want is to give away promotional items that are boring or don’t add value. Better quality promotional items that your customers appreciate are likely to last … Continued

The Single Most Important Factor To Get Your Brand Noticed

Your brand is all about how your customers perceive your company. Think Apple. And you probably think innovation, simplicity of design and cutting edge technology. Think Nike, and you’ll have the persona of an athlete that makes the sport ‘cool’ in your mind. Think Dyson, and you’ll think innovative, high-quality utility based electronic appliances. You … Continued

How To Spice Up Your B2B Marketing With Promotional Products

B2B Marketing doesn’t have to be boring. At the end of the day, businesses are made up of people, and people don’t want to be bored! Interestingly, most marketers think that if it’s B2C marketing, it has to be more ‘juicy’ to the consumer to hold their interest, and if it’s B2B marketing, the marketing … Continued

7 Event Marketing Strategies That Stand The Test of Time

In a recent event marketing report created in 2018 that surveyed 500 senior marketers, a majority of them believed that live events are the most effective marketing channel for achieving business goals. Nearly 63% of these marketers plan on investing more on live events, and 86% believe that technology will play an important role in … Continued

The Top Trending Promotional Products Of 2018

The promotional products industry is constantly evolving. With new products becoming more popular than others, you need to know what the latest and greatest trending promotional products are, so you stay relevant to your audience. Technological advancements, a shift in tastes and preferences, changing demographics of the population with millennials surpassing baby boomers and Gen … Continued

The 5 Best Promotional Products For The Building Industry

If your clients are in the building and construction industry, you need to do your homework and find industry specific  which promotional products that will delight them. The building industry is a competitive space with plenty of different arms including but not limited to, carpenters, electricians, architects, construction supply companies and much more. So truly … Continued

5 Hacks To Optimize Your Investment In Branded Product Marketing

Knowing how to optimize your investment in promotional products can maximize the returns you generate from them. While the returns you generate may be tangible, or intangible, the important point here is to set your promotional product strategy up for success. A Promotional Products Association International (PPAI) study asked respondents to recall the specific product, … Continued

How Promotional Product Marketing Beats Online Marketing

As marketers, deciding where to allocate your budget can be a real challenge. Ideally, you’d like to invest your advertising dollars into a marketing channel that’s cost effective, consistent while producing the highest return on your investment. Investing in digital advertising can be a great strategy for producing quick returns in the short term, but … Continued

3 Funky Gadgets The Promotive Office Can’t Get Enough Of!

Working in the promotions industry, we’re lucky enough to play with some of the newest and trendiest products on the market. Often, we come across a couple of gadgets that peak our interest and evoke phrases such as “that’s awesome!” and “I want one too!” throughout the office. Here’s our 3 top gadgets we love … Continued

The Humble Pen: Marketing 101

With the power of the internet and social media, the need to stay relevant has never been more important. Companies are increasingly trying to come up with more and more creative merchandise options to get noticed, but often these campaigns can have that immediate “wow factor”, but no long term recall.

Three Reasons to Have Corporate Uniforms

No matter what industry your business operates in, there are many advantages in having a corporate uniform. The benefits are felt throughout the business, from management to employees, all the way through to how the customer perceives your company. BRAND IDENTITY When all employees of the business are in branded uniforms, they are essentially walking … Continued

What I’ve Learnt about the Promo Industry

In Today’s post Tara Rose – a Marketing graduate who worked at Promotive for three years, team outlines what she has learnt since commencing work in the Promotional Products Industry.

The Most Important Thing: Focus

One of the biggest things I’m learning in business is the importance of Focus. When we first started out, I’d tell friends that our business model is great because literally everyone could potentially be a customer.