The Humble Pen: Marketing 101

With the power of the internet and social media, the need to stay relevant has never been more important. Companies are increasingly trying to come up with more and more creative merchandise options to get noticed, but often these campaigns can have that immediate “wow factor”, but no long term recall.

What I’ve Learnt about the Promo Industry

In Today’s post Tara Rose – a Marketing graduate who worked at Promotive for three years, team outlines what she has learnt since commencing work in the Promotional Products Industry.

The Most Important Thing: Focus

One of the biggest things I’m learning in business is the importance of Focus. When we first started out, I’d tell friends that our business model is great because literally everyone could potentially be a customer.

Three Reasons to Have Corporate Uniforms

No matter what industry your business operates in, there are many advantages in having a corporate uniform. The benefits are felt throughout the business, from management to employees, all the way through to how the customer perceives your company. BRAND IDENTITY When all employees of the business are in branded uniforms, they are essentially walking … Continued